Although I am far from the target audience, I'll be going to see the new Transformers movie.
True Confession #1: These toys first came out when my son was about five. I remember thinking they were the stupidest idea for a toy I'd ever heard. Cars that turn into robots? Huh?
Years and many hundreds of dollars later, I stand corrected. Cars + robots = a winning combination for young males, especially when numbers of them were priced exactly right for birthday party gifts. Others were much more expensive -- obviously going for the grandparent market there. In our case, it worked.
True Confession #2: The main reason I'm going to the movie is to hear Optimus Prime's voice. I love that guy's voice. Since I "hear" my heroes more than "see" them, I love me a good male voice, and OP qualifies.
We're hoping to go with Son who, upon seeing the commercial and the merest hint of a yellow Transformer said, without hesitation, completely deadpan, "Oh, there's Bumblebee."
Yep, I know nothing about making toys for little boys.