Sometimes, something comes along that is totally over-hyped and over-marketed to the extent that the marketing actually makes me want to stay far, far away from the product.
Jerry Seinfeld's new animated movie falls into that category. I am delighted Bee Movie is finally opening today because -- oh, please! -- now the marketing can stop.
I understand the marketing saturation on one level because I'm sure they paid JS the big bucks for this movie and they want to earn it back.
But here's where I get confused -- for all the commercials, personal appearances of Mr. Seinfeld, etc. etc., I don't have any idea why I should bother to go. What's so special or appealing about this movie?
Despite all the marketing, this is all I can tell you about the film:
Jerry Seinfeld's character is a bee. He flies around a lot. I think maybe somebody named Renee voices a character, but it's mostly JS's character flying around.
The movie's genesis was a pun -- a "b" movie that's about a bee! Get it?
If I were a huge Jerry Seinfeld fan, or simply desperate to get to a movie, that might be enough. As it is, it's not. I gotta have the sense that there's an interesting and/or funny story there. Maybe even, you know, a theme. One character flying around, even if it's voiced by a Jerry Seinfeld, and a cute title is simply not enough.
The result? The unrelenting barrage of ads, etc., has had the exact opposite effect to what they were hoping for. I can't wait for this movie, and all the hype, to bee gone.